Annual Campaign 2024
Creation of a comprehensive 360 advertising campaign deployed throughout Quebec, aimed at denormalizing vaping among young athletes aged 13 to 17. The goal was to demonstrate the negative effects that vaping products could have on their sports abilities.
Account Director
Patrick Béland
Strategic Advisor
Adrianne Langlois
Creative Director
Virginie M Savoie
Art Director
Émilie Deshaies
Media Operations Director
Philippe Tremblay
Media Management and Optimization
Mélina Richard
Production House
oneChuck
Producer
Charles Sama